Money Talk Matters

As a wife and entrepreneur as well as money and marriage advocate, I thought I should address saving money as an entrepreneur. Most business owners have experienced the ups and downs in business, the busy times and the slow times. Therefore, when you know that business is cyclical you have to be prepared and therefore saving money is crucial as a business owner.

Ways to look at saving money:

1) For the business owner regardless of start-up, been around a few years one of the first things that you should do is make sure you are marketing to the proper target. If you are marketing to the wrong target you are throwing money away. It is almost like the “shot gun” approach. Where you advertise to the masses and hope to hit a client or two. Whereas when you have done your research and market effectively to your target, your dollars are being spent wiser and should go longer.

2) Re-evaluate the different services that you are using for your business. Do you need cell phone, blackberry, pager, etc? I think we sometimes get off track because we become GADGET driven. Think about how much you could save if you only had what you needed not getting all the things that you want.

3) This one is huge. How many subscriptions to different memberships, e-courses and such do you belong to? How much are you spending per month on subscriptions? How much of it do you really use? I remember about three years ago, I cut every subscription off. I was spending almost $200 a month in subscriptions and the business was not paying for it. Take a look you might be surprised. As a personal finances person, we have to evaluate situations in our lives too.

Those are just a tip of the iceberg of ways to save as a business owner. Don’t take it lightly when you are an entrepreneur that you should not save because you should. That way when times are slow, you can fall back on money you have set aside and get really creative with marketing and institute a referral policy at that time.

Savings is not just for the individual, but also married couples, business owners, students and more.

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